Discussion #2: Advertising Practice Flipgrid

Initial post due by Saturday at 11:59pm | Replies due by Sunday at 11:59pm

Analyzing Advertisements

Assignment Objectives

Demonstrate that you can accurately identify rhetorical strategies and thoroughly analyze their effectiveness in persuading the consumer to purchase the product. 

Instructions

Step 1: Watch, Choose, and Analyze your ad

This assignment is designed to model how you will construct your body paragraphs for Essay 1.

First, watch all of the ads below. Then, you will choose ONE for your video response for this week.

Instructions for your post: In 90 seconds to 2 minutes, compose a video response which identifies a rhetorical strategy from ONE of the advertisements below. Your response should:

• Identify and explain which rhetorical strategy you have found, and be sure to name it by its name from our Rhetorical Strategy Lecture
• Discuss how it is presented in the advertisement--meaning, include an example from the ad where you see the strategy being used
• Discuss how the rhetorical strategy is effective in convincing the consumer to buy the product. For example, if the ad uses narration, how does the storytelling get the consumer to purchase the product? 
• Refer to the sample outline in this week's module for additional clarification on structuring your response

Links to the ads (open in new tab):

• Chocolate Commercial  Links to an external site.
• Fiat 500x Blue Pill Links to an external site.
• Toyota Camry Links to an external site.
• Always #LikeAGirl Links to an external site.
• Dove #RealStrength Links to an external site.

Step 2: Record your Video Response:

1. On your computer, access our Flipgrid topic at: https://flipgrid.com/a41ca2, or, on your phone, download the FREE Flipgrid app, and then enter the code: a41ca2
2. Enter the password: English!
3. Use the big green plus button to record your own post by Saturday
4. Then reply to at least two of your peers by Sunday (see peer response instructions below). 
5. Once you record, snap a quick pic of yourself and add stickers!

Step 3: Peer Responses 

Once you have submitted your video post, you are to critique two of your peers' paragraphs by submitting a video response. Critique two posts that have yet to be critiqued by a classmate. If everyone's post has been critiqued, evaluate the ones with the least amount of critiques. For example, if every student has at least one critique, then evaluate the students who only have one or two critiques instead of those who have 5 or 6 already.

To reply to a peer, click on their post and then the big green plus sign. 

Submission and Grading

To reply to the Flip Grid assignment, click on the big green plus sign. 

To earn a "Complete" (Passing) on this assignment, students must:

• Post an initial response that meets all the prompt requirements
• Respond thoughtfully to two peers

Remember, for Discussions, you must pass:

• 6 out of 9 for Grade Goal "C"
• 7 out of 9 for Grade Goal "B"
• 8 out of 9 for Grade Goal "A"

The following Canvas Guides will help you successfully submit this assignment and review your feedback:

How do I use Flip Grid?

Tips for Recording Video

Flip Grid Student Guide Links to an external site.

How do I view grades in a current course? (Links to an external site.)Links to an external site.

Click this link to meet with me in virtual office hours to review your post before submitting! (Links to an external site.)